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    “Choice is a tax on your time and attention.” – Scott Galloway (this is also known as Hick’s law)

    We’ve conducted a lot of deep-dives.

    We’ve offered a lot of potential choice.

    Yet, if Scott Galloway is correct, that’s helpful, but maybe not immediately actionable.

    So let’s harken back to our core strategic tool: The Strategy Pyramid Model.

    And let’s reduce the choice.

    You can build something new for an existing audience.

    You can acquire a new audience for existing technology or infrastructure.

    Or you can build something new *and* acquire a new audience. (This option is the most risky.)

    Decide which one before anything else.

    One choice to rule them all.

    And the rest will fall into place.

    Your turn.

    Now go spark that revolution.