Strategy provides the means to growth and profitability.
“Live long and prosper.”
– Vulcan salute
“When you stop growing you start dying.”
– William S. Burroughs
Strategy allows us the means to fulfill our vision.
Which, in turn, allows us to meet our mission.
Mission should be unique, distinct, and memorable.
Ditto with vision.
However, the intent of vision is much more defined: Leverage market acquisition and product innovation to grow market penetration and operating profitability.
In short, growth and profitability.
And strategy gets us there.
The key question is: How will your strategy generate the growth and profitability necessary to fulfill your vision?
Your turn.
Now go spark that revolution.