Strategy provides the means to growth and profitability.
“Live long and prosper.”
– Vulcan salute
“When you stop growing you start dying.”
– William S. Burroughs
Mission should be unique, distinct, and memorable.
Ditto with vision.
However, the intent of vision is much more defined: Leverage market acquisition and product innovation to grow market penetration and operating profitability.
In short, growth and profitability.
And strategy gets us there.
The key question is: How will your strategy generate the growth and profitability necessary to fulfill your vision?
Now go spark that revolution.